As a buyer, any purchase we make whether it’s trying out a new restaurant or hiring a professional comes with a degree of risk (financial, social, functional, physical, and time). The higher the financial investment, the higher the buying risk. In order for the buyer to confidently make a purchasing decision, enough trust needs to be established. Unfortunately, no matter how convincing the seller or product maybe, there is a natural skepticism that exists.
“Testimonials try to prove your business is worthy. Genuine customer gratitude instills trust and inspires action.”
The “Gratitude Inspired Sales™” approach is designed to leverage the emotional connection with and influence of a peer to elevate trust with the seller. “Buyer Trust” is a natural byproduct of sharing “Customer Gratitude”. More effective than written testimonials for high-risk purchases, these Customer Gratitude Videos give the buyer an authentic experience of what it’s like to momentarily be a customer. As a result, this trust reduces buyer’s risk and this accelerates the sales process.